Superhero Breast Exams

Superhero Breast Exams

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By Miles Holden on December 20, 2011

In a genius move, artist Maisa Chaves, in collaboration with Mozambique Fashion Week's breast cancer campaign and the office of first lady Maria da Luz Dai Guebuza, appropriated the image of several sexy Marvel superheroes (shush, no one tell Marvel) to get the message out that nobody is immune to breast cancer, not even sexy superheroes.

The Mozambique Fashion Week website states:

“Alongside the fashion shows, the Mozambique Fashion Week promotes this project which focuses on publishing and disseminating information about this disease that has victimized many women in order to achieve an improvement in prevention and also in the provision of alternative breast cancer treatment in Mozambique.”

The ads, which feature the iconic images of Catwoman, Wonder Woman, Storm, and She-Hulk performing self-breast exams, speak to the fact that performing a monthly breast exam on yourself is the first (heroic) step in preventing (or at least getting to) breast cancer in time with the following ad copy:

“Nobody's immune to breast cancer. When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”

Breast cancer awareness campaigns rarely address the fact that men are also affected by breast cancer, but if there’s anything that will get men and women in the mood to feel themselves up… boob-a-licious superheroes is a pretty good place to start.

Join the fight against breast cancer and start feeling those boobies! 



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